Supplement ads that get past the skeptic.
Supplement buyers have seen every promise. We open on the doubt, the daily routine or the moment that matters, and keep the claims inside what platforms allow.
What usually goes wrong
“It's just candy”
Agree with the skeptic first, then show why this one is different.
Invisible benefits
Energy and sleep don't film well. Routines, moments and contrasts do.
Ad rejections
No medical claims, no before/after bodies. Scripts written for Meta's rules from the start.
Openings we'd test for you
From our hook library. Every ad you order ships with three of these, written for your product.
- Bold claim
“I stopped the 3pm crash in a week. No extra coffee.”
Specific time, specific result, a cost the viewer recognises.
- Objection
“Gummies are just candy. That's what I thought too.”
Agrees with the skeptic first, which buys the right to disagree.
- Pattern break
“Pouring a whole week of pills onto the table. This replaces all of it.”
A visual pile makes the problem physical before the product appears.
- Question
“Do you actually know what's in your protein powder?”
Plants a doubt about the product they already use.
- Story
“My doctor asked what I'd changed. This is the answer.”
Borrowed authority without making a medical claim.