Beauty ads that show the result, not the bottle.
Skincare is sold on texture, skin and proof. We build openings around the moment the product does its job, and give you three ways in to test which one your audience believes.
What usually goes wrong
Every serum looks the same
Texture shots, real application and a before/after the eye can read in a second.
Buyers burned before
Hooks that speak to sensitive, skeptical skin before they pitch anything.
Claims you can't make
Scripts checked against what you can actually say, so ads don't get rejected.
Openings we'd test for you
From our hook library. Every ad you order ships with three of these, written for your product.
- Pattern break
“Half of her face is done. Guess which half.”
Turns the before/after into a game the viewer wants to win.
- Bold claim
“One pump. That's the whole routine now.”
Simplicity is the promise; the claim is short enough to read in one glance.
- Objection
“My skin hates everything. So I tested this on the worst spot first.”
Speaks to the buyer who has been burned before.
- Question
“Why does your foundation look fine at home and cakey in photos?”
Names a frustration the viewer has felt but never explained.
- Price anchor
“The €90 serum and the €19 one, side by side, no labels.”
A blind test is more convincing than any claim.